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Where is E-Commerce Going?

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E-commerce is constantly changing; in fact, that is the only aspect of e-commerce that stays the same. Customers want the latest, best, and most convenient, all at the click of a button. Is it possible that brick and mortar stores will go along the wayside? Or will it continue to keep up with e-commerce, continuing […]

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Up-selling Through Your Online Store

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Congratulations! Your customer is on your online store, making a purchase, completing the final transactions. So you’re happy with that, right? I didn’t think so. Your primary purpose as a business owner is to sell as much quality product to each customer on each transaction. There may be some work on your part on the […]

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Do you need to “go online”?

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In our last blog we talked about how we, as consumers, are doing so many  digital transactions and  doing research online. But does this apply to your business? We are living in an age of digital transformation – whether we like it or not. As business owners we need to scramble to keep up, to […]

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Online shopping tips and fun facts for Retailers

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Since the modern world has become a digital plethora of choices and online services (including shopping), with information everywhere and any product that can be bought available through the internet- you really should be getting in on the action. Why are people buying online? Surprisingly, it is estimated that around 80% of everything online is […]

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Digital transformation – the new average consumer

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We are living in an age of digital transformation – whether we like it or not. As business owners we need to scramble to keep up, to examine these constantly changing trends and to define how we can improve our services to better match the modern online consumer and their ideas of “easy shopping”. Shopping […]

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How to get those 5 star reviews

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Anyone who is in the process of building up their online domain knows the importance of those five-star reviews. If you don’t then you have come to the right place, as we have put together a guide as to why you need them, how to get them and why it benefits you! Why do I […]

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Using Product Data to Improve Customer Relationships

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Data has become an increasingly-important part of every-day marketing. Information is constantly gathered about a company’s performance, the customers’ preferences, and the trends of the particular industry. This information is invaluable in assisting companies in improving their products and services, marketing strategies, and customer service goals. Using your own data to better connect with customers […]

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Using Product Data to Understand your Customer

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If you are a business selling online, there are large benefits to understanding your customer and how they operate on your site. Collecting data that analyses your customers’ behaviour as they enter, navigate through and exit your site is essential to thrive. There are plenty of tools that can help with this, Google Analytics being […]

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Webrooming – digital window shopping

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Webrooming is a new concept that online shopping has introduced into the retail sector. Webrooming is the concept of window shopping in the comfort of your own home, via a digital device. Before the introduction of the World Wide Web, retail marketing was led by the principles of the 4 P’s: Product Price Place Promotion […]